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  • OTEAcademy celebrates the first annual Customer Experience Day!

Bibliography

  • MANAGEMENT
  1. The Rules of Management: A Definitive Code for Managerial Success, Richard Templar / Prentice Hall 2004
  2. Introducing Management: A Development Guide, Kate Williams, Bob Johnson / Butterworth-Heinemann 2003
  3. The Practice of Management, Peter F. Drucker / Butterworth-Heinemann 2007 (2nd revised edition)
  4. Rethinking the Future: Rethinking Business Principles, Competition, Control and Complexity, Leadership, Markets and the World, Alvin Toffler, Heidi Toffler, Rowan Gibson / Nicholas Brealey Publishing 1998
  5. Management Challenges for the 21st Century, Peter F. Drucker/ HarperBusiness 2011
  • MARKETING
  1. Marketing Management, Philip Kotler, Kevin Lane Keller / Prentice Hall 2006 (12th edition)
  2. Principles of Marketing: European Edition, Kotler Philip, Armstrong Gary, Saunders John, et al. / FINANCIAL TIMES-Prentice Hall 2001 (3rd edition)
  3. The Art of Branding, Bernd Kreutz/Ostfildern-Ruit, Germany: Hatje Cantz
  • SALES
  1. Selling and Sales Management, Jobber David, Lancaster Geoff / Financial Times/ Prentice Hall 2005 (7th edition)
  2. The 100 Greatest Sales Ideas of All Time, Langdon Ken/ Capstone 2003
  3. Be the elephant: build a bigger, better business-Kaplan Steve/Workman Pub., c2006.
  4. Complete and win in telecom sales: a step-by-step guide for succesful selling-Philip Max Kay / New York: CMP Books c2001
  5. How to become a rainmaker: the people who get and keep customers - Fox, Jeffrey J., Hyperion Press, 2000
  • PROJECT MANAGEMENT
  1. Managing Projects: Expert Solutions to Everyday Challenges, Duffy Mary Grace / Harvard Business Press 2006
  2. Project management: Planning and Control Techniques, Rory Burke / Burke Publishing 2003 (4th edition)
  3. Teamwork and project management, Karl A. Smith, in collaboration with P.K. Imbrie / Boston: McGraw-Hill Higher Education c2007
  4. Project management: a managerial approach, Jack R. Meredith, Samuel J. Mantel, Jr. /Hoboken, N.J.: J. Wiley c2003
  • HR
  1. Essentials of HRM, Tyson Shaun, York Alfred / Butterworth-Heinemann 2000 (4th edition)
  • FINANCE
  1. Making Globalization Work, Joseph E. Stiglitz, W.W. Norton & Company, Inc., 500 Fifth Avenue, New York, 2006
  • ENGLISH
  1. Writers at work: Cambridge University Press (4 books)
    - From Sentence to Paragraph: Laurie Blass & Deborah Gordon
    - The Paragraph: Jill Singleton
    - The Short Composition: Ann O. Strauch
    - The Essay: Dorothy Zemach & Lynn Stafford-Yilmaz
  2. Recycling English Titles: Cambridge University Press (4 books), Clare West
    - Recycling Advanced English
    - Recycling Intermediate English
    - Recycling Elementary English
    - Recycling Your English
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